Thursday, April 12, 2007

Affiliate Programs-Do They Work

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When people get the idea of starting a home based business, one of the first things that comes to mind is joining an affiliate program. People seem to have this mistaken idea that because the different companies offering affiliate programs have so many different products to offer, it will be easy to sell those products from your website. The problem is that thousands, and even millions, of other people with access to the Internet, have the same idea, so the market is becoming saturated. Even if you do manage to find a product that sells well, you will have to sell a great many products in order to make any kind of decent income from these programs.

This is not intended to dissuade you from joining affiliate programs as a means to make some extra income, but it is not something that you can rely upon if you are attempting to replace a primary or secondary source of income. In order to make any kind of real money with these programs, you have to either join hundreds of them and be willing to invest a great deal of money into advertising your website, and thus your affiliate programs, or you need to find those that pay the most commissions. For example, some of the credit card processing companies like ClickBank offer $4 and up for every sale that goes through their network from one of their partners. Even with these higher paid affiliate programs, you have to be willing to do a great deal of advertising and promoting of your website in order to make any substantial income.

With affiliate programs, the key is in advertising and promoting, and the more you have to advertise and promote, the better your chances are that you will be successful with the venture. Those most likely to be successful with this type of home business are those who are not only familiar with advertising and promoting websites but selling as well. That doesn't mean that someone who does one or the other cannot be successful, but those who have the most experience in all aspects of this type of business will gain the most success. That means you should not only know about website advertising and promotion and have experience in sales, but you should also be equally familiar with the products within your affiliate program(s). For example, don't join an affiliate program for a company that sells political memoirs if you have no interest in politics. You have to enjoy what you are doing in order to do your best, and that means knowing and enjoying the products that you promote. None of this guarantees success with this type of business venture, but lacking these qualities assures ultimate failure unless you gain the knowledge and expertise along the way.

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